Your ads report inaccurate data. Your opt-in never sends. A customer paid and can't get in.
I'm your marketing mechanic. Authors, coaches, and course creators hire me to diagnose what's failing in their tech and get it fixed.
The three stages where insidious tech problems cost you money.
Here's some common tech issues I've helped users with.
Turning prospects into tracked leads
- Ads that won't launch because of a confusing in-app error, like a wrong setting or a greyed-out conversion event
- An opt-in that stopped syncing to your CRM
- A broken link or dead button on a landing page
Turning a sale into access
- A checkout link that errors out before it completes
- Payment goes through, access never gets granted
- No abandoned cart email firing to catch people who almost bought
Turning a customer into a repeat customer
- A card fails on a recurring payment and there's no automation to catch the lost revenue
- Customers who've gone quiet never get tagged for a win-back or re-engagement campaign
- No renewal reminders before access expires
Symptom. Cause. Solution.
Most founders come to me knowing something's off, but not exactly why. I take it from there.
You tell me what's off
Revenue's down, students are quiet, leads aren't converting. You don't need to know why, just what you're seeing.
I find what's actually broken
I trace the symptom back through your systems until I find the real point of failure, not just where it shows up.
I fix it, or hand it off
If it's within my toolkit, I resolve it. If it needs a developer or specialist, you get a clear report so the right person can.
A few other things I take on.
Not every project starts with something broken. Here's some of the other work that comes up.
Profiling
Getting clear on who you're actually for, how you're positioned to them, and whether your pricing matches what you're promising.
Documentation
Client-facing guides, internal articles, and troubleshooting docs, so your tech doesn't live only in your head.
Migrations
Moving your course, membership, or list from one platform to another without losing content, customers, or history.
Have a special project that doesn't fit neatly into any of these? Let me know, chances are I can still help.
"He's a deep thinker and generous listener. He tuned in with clarity and offered a gentle nudge that pointed me toward the perfect next step."
— Google review, on a Profiling engagement